So this is kind of long, I know. But I only write one of these a year, so read it. Please.
What’s this all about:
You, our Cancer Fuckers. Our extraordinary community have built Fuck Cancer into what it is today. I can’t believe we’re 3 years old or how much we’ve done together in 3 years!
In case you’re new to our community and don’t know what we’re about, Fuck Cancer is a movement that educates people about early detection, prevention and communication of cancer. We partner with influential brands, thought leaders and celebrities to create provocative campaigns that activate Generation Y to look for cancer when it is most curable.
We always said that we would listen what the community wanted and needed; that we would continue to grow and evolve with the needs of our supporters. We listened, they talked and what we heard was an overwhelming appreciation and identification with the community and communication aspect of what we’ve built. They initially join the movement because of a strong visceral connection to our name; an emotional response. They come to learn, share, and be around people that are going through the same experience and choose to take a raw, authentic, sometimes light approach. From our Communication resources to the outpourings of support, love, vulnerability and resilience posted on our Facebook wall we get thanked on a daily basis for taking the approach we have.
The value we have is creating a safe space for people to learn, share, and sometimes just exhale during a traumatic and difficult time. Moving forward, we will continue to focus on servicing the emotional needs of our community.
We are a human movement for a human experience. A place to find out not only what a biopsy is, but what it feels like. A place to learn how to tell your sibling that you have cancer, and then connect to someone who did exactly the same thing yesterday. A place to learn how to support your best friend with cancer. A place to find out the things your doctor might not tell you, or to talk about the realities of cancer in a way much more authentic than society currently endorses.
We take cancer; something that might be scary, overwhelming or just not talked about and make it human, simple and understandable. We talk to our community like I would talk to my mother.But to do this we need your help. We need funds to operate, and sadly the FC piggybank is running low. Really low. Last year, we came to our community in December and asked you to help fund us entirely for the upcoming year. This was brave (or stupid), but it worked, so we're doing it again.
Last year, you, our awesome community, donated over $200,000 which kept us running all year. It allowed us to build amazing educational resources, a new interactive website and launch a bunch of campaigns with kick-ass organizations like Women's Health Magazine, Men's Health Magazine and Funny or Die. Most importantly we helped our community through some of the toughest days of their lives.
We’re just getting started and have so much in store for 2013. We’re starting to hit our stride as a movement, but we need your help. This year we are aiming to raise $300,000 between Nov 19th 2012 and Jan 10th 2013. We need this to operate, continue to grow, evolve and serve our community.
So, Fuck Cancer is hoping you’ll make your stocking stuffers count and help us raise funds to keep us up and running for another (obviously amazing) year.
Please help us by doing the following:
1. DONATE Please provide any support you can. No donation is too big or too small.
2. JOIN THE TEAM to help us fundraise!
In order to ensure we hit our fundraising goal this year we hope you’ll raise or donate to sponsor a day, a week or a month of operations.
A day = $1250
A week - $6,250
A month = $25,000